Influencer-Investors Get Perks to Pitch Tokens: Inside Crypto’s ‘KOL’ Economy

Influencer-Investors Get Perks to Pitch Tokens: Inside Crypto’s ‘KOL’ Economy

KOL arrangements are “a win for protocols, a win for KOLs, but a heavy loss for retail,” said Muur, the influencer who said she doesn’t take these deals. “These deals are not properly disclosed in most cases, so the community doesn’t know about KOL rounds and its vesting terms,” she lamented, expressing a sentiment echoed by other insiders.